Diagnstic Advance Essay Example | Topics and Well Written Essays - 500 words

Diagnstic Advance - Essay Example Taking a more specific approach by focusing on one organization such as Walt Disney World, gives a better illumination of the application of market segmentation and product differentiation as highly effective marketing strategies. Walt Disney World has arguably divided its target market into five main segments namely Studio Entertainment, media networking, Parks and Resorts, interactive media, and Consumer Products. Disney’s segments are then developed individually by focusing on possible improvements on each segment. However, the segments are indirectly dependent on each other with each segment seeming to improve the other. For example, through studio entertainment and media networks people around the world are aware of characters like Mickey Mouse among others. As such, providing people with a chance to see such characters in real life rather than on televisions is a major boost for the parks and resorts. Furthermore, the popularity of Walt Disney characters has also fueled the success of interactive media through increased sales of such products as console games. Additionally, Disney World produces consumer goods such as toys that are representations of the highly renowned characters thereby boostin g performance of the consumer products segment. Moreover, Disney World has achieved great success emanating from its media networks segment that provides broadcasting mainly via the Disney/ABC Television Group and ESPN Inc. Creation of market segments has enabled Walt Disney to create a strong brand that propels performance of each segment with a major focus on family as a whole consequently contributing to success of the entire organization. Disney World has also employed product differentiation marketing strategy in its operations giving it competitive advantage. In entirety, Walt Disney’s productions are seemingly