Otis Toy Trains Explores the Supply Chain Essay

The measure proposition of Otis encounter Trains of Minneapolis is to bye well endeavored, detailed, evocative and luxurious run trains and their accessories to middle- get along withd and senior adults. The traits for its hypercritical customers be mainly two aspects. First, the critical customers age generally range from 35 to 55 (born from the 1960s to the 1980s). Second, the critical customers should bear middling richly income to afford buying and stash away luxurious dally trains. The toy trains support many straddle winners, such as its high deformity recognition among critical customers, its attractive and evocative train serial ascribable to those experienced designers and its wide survival of the fittest of related accessories. However, Otis Toy Trains motionlessness has some site losers. For example, the Otis Toy Trains critical customers are so take (only adult born from the 1960s to the 1980s), and the toy trains do non have much(prenominal) attrac tiveness among other groups therefore, it is hard to run trade and easy to lose market. In addition, the Otis Toy Trains does not have a method to efficiently fetch and deliver its toy trains to customers, which means the be of production and delivery is relatively high.As a consultant, I will extremely recommend the Otis Toy Trains to select the proposal because it can cut intimately half of the manufacturing appeal, and the outsourcing will in addition emancipate the Otis Toy Trains from maintaining its facilities (factories). However, outsourcing will get out the timbre of toy trains out of control. For example, the Mattel recalled arse over nine million toys because its outsourcing factories in China used paint which was unsettled for health. Therefore, my recommendation is to send managers to Chinese factories and cumber track of the manufacturing to make sure the quality is under the Otis Toy Trains control. bob Frames ChassisTrail Frames Chassis measure out pr oposition is to offer customized, timely trendy and technologically advanced motor interior(a) pattern for manufacturers who place orders for small quantities. Its order winners include its brand recognition, timely jaunty designs, advanced technologies which are incorporated with its design perfectly and highly customized products which satisfy for each one customer as much as possible. Incontrary, its order losers are the high cost and price, unconformity to the schedule. These two order losers also make TFCs chassis not available to many potential customers due to its pathetic dental plate of orders. For proposed TFC chassis, it also has the brand recognition, timely bearingable designs and advanced technologies as order winners further much, it has some additional order winners such as the relatively low price, conformity to the schedule and large scale of orders. In terms of order losers, the proposed TFC chassis does not have the high cost and price and unconformity to the schedule however, the lower flexibility of responding to customers need may cause more than defect on products which will diverge the companys reputation and profit.Therefore, twain the original and proposed TFC chassis will focalization on doing research on fashion and new technologies. I would recommend TFC to film the proposal and get into the new market. The sympathy is that it is more difficult for TFC to change its operating(a) capabilities, but it can simply position a new group of customers, which means entering the market of low-end chassis market especially when the current market is saturated. In terms of facilities, TFC does not need to do much amendment on its existing working(a) capabilities because what it has to do is just using less-expensive components. In order to increase sales, I moot TFC should outsource its manufacturing of low-end chassis just akin what TFCs major potential contest BMW had done. The reason is that the low-end chassis do not n eed to be customized, so it is easier for TFC countenance the quality. Furthermore, TFC does not need to have more fixed cost (building new factories), so it can keep the low-end chassis at a lower price.Work CitedMattel Issues invigorated Massive China Toy Recall. Msnbc.com. N.p., n.d. Web. 07, whitethorn 2014. http//www.nbcnews.com/id/20254745/ns/business-consumer_news/t/mattel-issues-new-massive-china-toy-recall/.U2rT6Yfz2So BMW Outsourcing Assembly and the Modular industrial Strategy. Abubakrag. N.p., n.d. Web. 07, May2014. http//abubakrag.wordpress.com/2012/11/19/bmw-outsourcing-assembly-and-the-modular-industrial-strategy/